What is quiet luxury & slow fashion?

We hear the terms ‘quiet luxury’ and ´slow fashion’ a lot these days. 

But do we know what they actually mean?

Quiet luxury is to be opposed to ‘loud luxury’. 

Which can be simplified as a show off of wealth through big logos from mainstream luxury brands. 

It is a 'not so subtle' status symbol that is not focused on the quality of the garment but on the perceived monetary value of it. 

Quiet luxury is common sense luxury. 

Great quality garments made from the best fabrics. 

Quiet luxury is tasteful and discreet. It doesn’t shout wealth, because the wearer doesn’t need to compensate or show off. 

What about ‘slow fashion’ then?

This is also a term that is best defined by its antonym: fast fashion. 

Slow fashion describes garment making in small batches. 

With an emphasis on attention to detail and craftsmanship. 

Elizabeth Martin is proud to be a slow fashion brand that carries quiet luxury values. 

Our coats and jackets are made with better fabric than most mainstream luxury brand and are made ethically in Scotland in small batches. 

Giving you a true rare item that is often better quality than a mainstream luxury brand, for a fraction of the price. 

Because you don’t pay for a name, you pay for quality. 

Common sense luxury. 

Does this resonate with you?

Shop your quiet luxury, slow fashion coat today and support a small independent designer rather than a corporation. 

VIEW OUR COATS AND JACKETS